Interview with Phashion

"The way we chose to see the world creates the world we see" Phashions Interview with Fashion and Beauty Blogger, Leah Lamarche

Leah Lamarche is a Graphic Designer in the fashion industry that also moonlights an extremely successful Fashion and Beauty blogger! Lucky for us, she decided to sit down and answer a few quick questions about starting her blog, building her success and her next steps! What inspired you to begin your blog?   I’ve wanted to blog since I started watching fashion and beauty bloggers on YouTube back in 2012 or so. But I was right at the beginning of school studying graphic design and I didn’t have time to focus on starting a blog, so I promised myself that when I was done school that I would start a blog. And that’s just what I did! I got my first job out of school In the fashion industry about 3 months after graduation and once I was settled in my work routine, I launched my fashion and lifestyle blog in the beginning of 2015. In the blog I talk about what it’s like to be part of the fashion industry in Montreal. The styles that I’m into, the fashion events I go to. And sometimes just random lifestyle things that I like to share! Yes!! It took a while but having the blog has allowed me to meet a lot of people in the fashion industry in the city and eventually got invited to a lot of event; fashion shows and launches in the city! My very first invite was to Barbe Rose lingerie fashion show back in March 2015. I got to meet the models and the designer and sit in the VIP, It was a really nice experience! In fact they have all been great and I’ve met so manny great people. Recently in the past year or so I have tried my hand at modeling in some fashion shows. Something I never thought that I would do. I’ve found it so much fun and such a rush! It’s nice to be able to experience fashion from a different perspective, being the “object” or “performer” rather than the audience! It’s cool! ​ ​To tell you the truth, I’m not sure just yet. I’m sort of going with the flow right now and see where it all takes me! I’m wanting to continue with the modeling for now. I think I would like to take my blog to the next level and get into more edgier fashion and photography. My blog over very everyday fashion lifestyle at the moment, which is great because that is my life lol! But it would be super fun the experiment with some dynamic fashion that I have never tried before! Follow her on Instagram to keep up with her stylish content @leahlamarche Has your blog given you any cool opportunities to go to events, shows or meet influencers you admire?  What can we expect next? Check out her blog here "The blog is not just about beauty, it is about embracing the beauty we are all individually and naturally given. The way we chose to see the world creates the world we see".  ​

If i made it this far

I didn't make it this far just to make it this far

Dress from Dynamite
Clutch from BCBG
Heels from Aldo
Smile is all my own

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Beurd At festival de Mode & Design

This past weekend was the annual festival de mode & design. I’ve attended this festival for the past few years and had to say it’s been my favourite fashion show hosted in Montreal. The fact that it’s held on an outdoor stage in downtown Montreal’s quartier des spectacles, featuring some of Montreal’s top designers. 

I attended the show this past Saturday. When I first arrived at quartier des spectacles and noticed that the layout of the whole festival was different thank what it has been for the past few years. The stage was not closers to saint Catherine street. And the VIP tent just next to it. To be honest I was pretty disappointed in the stage set up change because I felt that it made the stage look smaller and less impressive then it has been in the past. Also the VIP media tent placement wasn’t ideal to see what was happening on stage. It was on ground level, while it past years it was on s higher platform, putting you at level or higher than the runway, which I prefer.  And ground level I was looking up at the models. Kinda a downer! Anyways!

> I was there to see the Beurd street wear show. Who specializes in original all over prints, and street wear styles. Now listen..... I’m all about streetwear as you all must know by now. Streetwear is my jam, especially Montreal streetwear. And I’m so down with all over prints! As a graphic designer I create them on the daily! I guess to be perfectly honest, I didn’t see as much streetwear vibes as I would have liked to with Beurd. There were a few cool 80s/90s hiphop vibe hoodies and sweater which a gals got mad love for. The first look to come out was so In Living colour circa 1990! But the rest of the collection felt very beachy with flamingo, palm trees printed button up shirts and turquoise pants. And don’t get me wrong, I’m down with a whole lot of turquoise. I just didn’t feel it embodies the city look. It’s know it’s summer and all but I guess I didn’t get much Montreal flavour from it. At least not as much as I was expecting. In fact it was very surfer/ Cali vibes. Especially since some of the models were carrying surf boards haha! Did I miss something? As diverse as Montreal is, I’m nearly positive that there is no surf of any kind in this lovely city. It could very well be clothing meant to wear while traveling on vacation. But if I were purchasing Montreal made apparel, I would really want it to represent Montreal!  I guess I feel like the promotion for Beurd was giving me more of a feeling like it would be more urban streetwear. It seems like a style for the more younger crowed. 

The models were caring lamps and potted plans. I guess I’m failing to grasp the concept over all. But I must say the models energy were very joyful and bubbly. They smiled and wave and the crowed, threw t-shirts and it interacted with each other. Which is refreshing and nice to see in my opinion. 

Maybe Beurd fall collection is more my cup of tea! After looking on Beurd social media pages and online store, I found more pieces and branding that suits my taste. I would have really liked to see more colour block clothing, but I really must say that I liked the energy of the models rocking the clothing. They seemed like a real team and real friends. I love to see that in any kind of show!

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