Tuesday, 28 August 2018
Monday, 27 August 2018
This past weekend was the annual festival de mode & design. I’ve attended this festival for the past few years and had to say it’s been my favourite fashion show hosted in Montreal. The fact that it’s held on an outdoor stage in downtown Montreal’s quartier des spectacles, featuring some of Montreal’s top designers.
I attended the show this past Saturday. When I first arrived at quartier des spectacles and noticed that the layout of the whole festival was different thank what it has been for the past few years. The stage was not closers to saint Catherine street. And the VIP tent just next to it. To be honest I was pretty disappointed in the stage set up change because I felt that it made the stage look smaller and less impressive then it has been in the past. Also the VIP media tent placement wasn’t ideal to see what was happening on stage. It was on ground level, while it past years it was on s higher platform, putting you at level or higher than the runway, which I prefer. And ground level I was looking up at the models. Kinda a downer! Anyways!
> I was there to see the Beurd street wear show. Who specializes in original all over prints, and street wear styles. Now listen..... I’m all about streetwear as you all must know by now. Streetwear is my jam, especially Montreal streetwear. And I’m so down with all over prints! As a graphic designer I create them on the daily! I guess to be perfectly honest, I didn’t see as much streetwear vibes as I would have liked to with Beurd. There were a few cool 80s/90s hiphop vibe hoodies and sweater which a gals got mad love for. The first look to come out was so In Living colour circa 1990! But the rest of the collection felt very beachy with flamingo, palm trees printed button up shirts and turquoise pants. And don’t get me wrong, I’m down with a whole lot of turquoise. I just didn’t feel it embodies the city look. It’s know it’s summer and all but I guess I didn’t get much Montreal flavour from it. At least not as much as I was expecting. In fact it was very surfer/ Cali vibes. Especially since some of the models were carrying surf boards haha! Did I miss something? As diverse as Montreal is, I’m nearly positive that there is no surf of any kind in this lovely city. It could very well be clothing meant to wear while traveling on vacation. But if I were purchasing Montreal made apparel, I would really want it to represent Montreal! I guess I feel like the promotion for Beurd was giving me more of a feeling like it would be more urban streetwear. It seems like a style for the more younger crowed.
The models were caring lamps and potted plans. I guess I’m failing to grasp the concept over all. But I must say the models energy were very joyful and bubbly. They smiled and wave and the crowed, threw t-shirts and it interacted with each other. Which is refreshing and nice to see in my opinion.
Maybe Beurd fall collection is more my cup of tea! After looking on Beurd social media pages and online store, I found more pieces and branding that suits my taste. I would have really liked to see more colour block clothing, but I really must say that I liked the energy of the models rocking the clothing. They seemed like a real team and real friends. I love to see that in any kind of show!